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Official Rules
#SecretSanders Sweepstakes

No Purchase Necessary TO ENTER OR WIN.

ELIGIBILITY: Open Only to Legal Residents OF, AND RESIDING IN, THE fifty (50) UNITED STATES AND THE DISTRICT OF COLUMBIA, 18 years of age or older. Void Where Prohibited. Employees and franchisees (and their immediate families (spouse, and parents, children and siblings and their respective spouses, regardless of where they reside) and those living in their same households, whether or not related) of KFC Corporation (“Sponsor”), KFC National Council and Advertising Cooperative, Inc., and their respective parents, affiliates, subsidiaries and advertising and promotion agencies are not eligible to enter or win. By participating, entrants agree to be bound by these Official Rules and the decisions of the Sponsor and/or judges, which are binding and final on matters relating to this sweepstakes. Sweepstakes is subject to all applicable federal, state and local laws.

SWEEPSTAKES PERIOD: The Sweepstakes will begin on November 25, 2019 at 12:00 p.m. Eastern Time (“ET”) and ends December 22, 2019 at 11:59 p.m. ET (“Sweepstakes Period”).

HOW TO ENTER: There are eleven (11) gifts hidden within the design of each KFC Holiday bucket design. You do not have to purchase the Holiday bucket to enter. You can visit any participating KFC location and ask to take photo(s) of the Holiday bucket, while supplies last. During the Sweepstakes Period, to enter, take a photo that includes one or more of the gifts on the bucket then post it on Instagram with #SecretSanders and #Entry. If you are selected as a winner, there is no guarantee you will receive the gift(s) featured in your entry as the prize. Your Instagram account must be set to “public” for your entry to be eligible. Limit one (1) entry per person for the entire sweepstakes. All entries must be received by 11:59 p.m. ET on December 22, 2019. Entries generated by script, macro or other automated means or by any means which subvert the entry process are void. Entries in excess of the stated entry limit will be void. Entries become the sole property of Sponsor. If you do not have an Instagram account, establishing an account is free. All Instagram terms apply. You can return your Instagram account to “private” any time after the winner has been announced.

To enter, you will need a mobile device (e.g., mobile phone or tablet) that can access the internet and uses either the Apple or Android platform. Additionally, individuals will need to download the Instagram application from their mobile device’s app store and sign-up for an Instagram account (“Instagram Account”). Creating an Instagram Account is free. By submitting your information and creating an Instagram Account, entrants will be required to agree to the Instagram terms of service and privacy policy.

REQUIREMENTS OF ENTRIES: Entry must be in keeping with Sponsor’s image & not be offensive or inappropriate, as determined by Sponsor in its sole discretion. Entry must not defame or violate or infringe upon the rights of any person or entity. Sponsor reserves the right to disqualify any entry that it determines, in its sole discretion, is not in compliance with these Official Rules.

DRAWING: Potential winners will be selected in a random drawing held on or about December 23, 2019 from all eligible entries received. Odds of winning depend on the number of eligible entries received. Potential winners will be notified by direct message or comment on winning post and will be required to respond within the time period stated in the initial notification. Potential winners will not be told what prize they will receive. Potential winners may be required to execute and return an affidavit of eligibility, a liability release and, where lawful, a publicity release within seven (7) days of date of issuance. If such documents are not returned within the specified time period, prize or prize notification is returned as undeliverable, or a potential winner does not respond to the initial notification within the time period stated or is not in compliance with these rules, prize will be forfeited and, at Sponsor’s discretion, an alternate winner selected. Only three (3) alternate winners will be selected after which the prize shall remain unawarded.

PRIZES: Colonel Santa Suit (1): Approximate Retail Value (“ARV”): $60 each; Colonel Tree Topper (20): ARV: $50 each; Colonel Nutcracker (20): ARV: $168 each; Woven Blanket (20): ARV: $68.18 each; Card Set (250): ARV: $19.85 each; Colonel Suit Nightshirts (20): ARV: $20 each; Colonel Snowman Kit (20): ARV: $35 each; Envirolog Log (100): ARV: $18.99 each; Wrapping Paper (424): ARV: $4 each; ARV: $5 KFC Gift Card (63): ARV: $5 each; Pillowcases (11): ARV: $10 each; Ties (12): ARV: $10 each; Funko Dolls (40): ARV: $15 each. Total ARV of all prizes: $16,586.10. Gift cards are subject to terms and conditions set forth thereon. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. All federal, state and local taxes, if any, and all other costs and expenses associated with prize acceptance and use not specified herein as being provided are the sole responsibility of the winners. Winners may not substitute, assign or transfer prize, but Sponsor reserve the right, at its sole discretion, to substitute a prize of comparable or greater value. Prizes are not redeemable for cash. All prize details are at Sponsor’s sole discretion. Limit one (1) prize per person.

PUBLICITY GRANT AND LICENSE/USE OF ENTRIES: By submitting an entry, each entrant (waives all moral rights in and to the entry and) grants to Sponsor and their respective licensees, successors and assigns an irrevocable, perpetual, unlimited, royalty-free, fully paid-up license to reproduce, distribute, display, exhibit, exploit, perform, edit, create derivatives of, and otherwise use the entry and all elements of such entry, together with any other material, and the name, user name, city and state of residence, voice, image and/or likeness of entrant (including, but not limited to, profile photo), in any and all media now known or hereafter devised, in any manner, in whole or in part, worldwide, without compensation or notification to, or permission from, entrant or any third party, for any purpose whatsoever, including without limitation, for purposes of advertising or trade. Entrant agrees that, if required by Sponsor, he/she will sign documents to this effect. Released Parties are not responsible for any unauthorized use of entries by third parties. Sponsor has no obligation to make use of the rights granted herein.

GENERAL CONDITIONS: Entrants, by participating, agree that Sponsor, KFC National Council and Advertising Cooperative, Inc., Instagram, Inc., and their respective parents, affiliates, subsidiaries and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by entrants against, any liability, for any injuries, losses or damages of any kind, including death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of the prizes or participation in this sweepstakes. Released Parties are not responsible for lost, late, incomplete, inaccurate, stolen, delayed, misdirected, undelivered or garbled entries or email; or for lost, interrupted or unavailable network, server, Internet Service Provider (ISP), website, or other connections, availability or accessibility or miscommunications or failed computer, satellite, telephone or cable transmissions, lines, or technical failure or jumbled, scrambled, delayed, or misdirected transmissions or computer hardware or software malfunctions, failures or difficulties, or other errors or difficulties of any kind whether human, mechanical, electronic, computer, network, typographical, printing or otherwise relating to or in connection with the sweepstakes, including, without limitation, errors or difficulties which may occur in connection with the administration of the sweepstakes, the processing of entries, the announcement of the prizes or in any sweepstakes-related materials. Released Parties are also not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the sweepstakes. Released Parties are not responsible for injury or damage to participants' or to any other person's computer related to or resulting from participating in this sweepstakes or downloading materials from or use of the website. Persons who tamper with or abuse any aspect of the sweepstakes or website or who are in violation of these Official Rules, as solely determined by Sponsor, will be disqualified and all associated entries will be void. Should any portion of the sweepstakes be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention or other causes which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries, Sponsor reserves the right at their sole discretion to suspend, modify or terminate the sweepstakes and, if terminated, at their discretion, select the potential winners from all eligible, non-suspect entries received prior to action taken or as otherwise deemed fair and appropriate by Sponsor.

DISPUTES/GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these rules, or the rights and obligations of any entrant or Sponsor in connection with the Sweepstakes, shall be governed by and construed in accordance with the laws of the Commonwealth of Kentucky. Any claims, judgements and/or awards shall be limited to actual out-of-pocket costs associated with entering this promotion. You hereby waive any rights or claims to attorney’s fees, indirect, special, punitive, incidental or consequential damages of entrant, identifiable persons, or third party participants, whether foreseeable or not and whether based on negligence or otherwise.

USE OF DATA: Sponsor will be collecting personal data about entrants in accordance with their privacy policies. Please review the Sponsor’s privacy policy at By participating in the Promotion, you hereby agree to Sponsor’s collection and usage of your personal information and acknowledge that you have read and accepted Sponsor’s privacy policy.

WINNERS LIST: To receive the names of the winners (available after December 23, 2019), send an email to: by no later than thirty (30) days after the end of the sweepstakes.

SPONSOR: KFC Corporation, 1900 Colonel Sanders Ln. Louisville, KY 40213.

This sweepstakes is in no way sponsored, endorsed or administered by, or associated with, Instagram.