Ad Choices and Online TrackingEffective Date: April 15, 2019
WE USE COMMON TRACKING TECHNOLOGIESWe collect information about customers over time and across different platorms when you use KFC affiliated digital properties. We also have third party partners that collect information this way. To do this, we use several common tracking tools. Our third party partners may also use these tools. These may include browser cookies, web beacons, local shared objects, and similar technologies (collectively, "Cookies").
- To track new and recognize past customers.
- To store your password if you are registered on our affiliated sites.
- To provide and improve our website, and present more personalized content.
- Along with our partners, to provide you with advertising content in which we think you will be interested. To do so, we may observe how you interact with this website and other sites you may visit.
- To better understand the interests of our customers and our website visitors.
WE ENGAGE IN INTEREST-BASED ADVERTISINGWe and our partners rely on Cookies to display interest-based advertising using information gathered about you over time across multiple sites or other platforms. Specifically, we may work with online advertising partners to show you relevant and useful ads on our own websites and on other companies' sites. These ads may be based on information collected by us or third parties (for example, when you register for a site), including your activities on our websites or on third party sites.
HOW DO WE GATHER RELEVANT INFORMATION ABOUT YOU FOR INTEREST-BASED ADVERTISING?To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others.
YOU CAN CONTROL TRACKING TOOLSYour browser may give you the ability to control certain Cookies. How you do so depends on the type of Cookie. Certain browsers can be set to reject certain Cookies. To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.
Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. These features are not yet uniform, so we are not currently set up to respond to those signals.
The Digital Advertising Alliance's Self-Regulatory Program for Online Behavioral Advertising program provides consumers with the ability to opt-out of having certain Cookies used for interest-based advertising purposes. To opt out of having certain Cookies used for interest-based advertising purposes, click here. Choices you make are both browser and device-specific, so you will need to make choices on other devices you may use. Please note that if you opt-out of interest-based Cookies from any of our partners, you may still receive ads from other partners that you have not opted out of, as well as ads from KFC or Yum! Brands that are not tailored to your interests.