Keep It Balanced means making informed choices and combining a sensible, balanced diet with appropriate exercise in order to maintain a healthy lifestyle. The food and beverages you consume put energy into your body and physical activity helps burn these calories. It's a simple formula: Energy In = Energy Out.

KFC offers a free, month-long trial membership to an online wellness and fitness training tool called eFit4Me to help consumers jumpstart their 2009 New Year’s resolution to exercise and get in shape.

Yum! Brands and KFC partners with renowned University of Louisville’s men’s basketball Coach Rick Pitino to educate consumers about the importance of fitness in a balanced lifestyle.