Keep It Balanced means making informed choices and combining a sensible, balanced diet with appropriate exercise in order to maintain a healthy lifestyle. The food and beverages you consume put energy into your body and physical activity helps burn these calories. It's a simple formula: Energy In = Energy Out.

KFC offers a free, 7-day trial membership to an online wellness and fitness training tool called eFit4Me to help consumers jumpstart their New Year’s resolution to get in shape.

Partnership with renowned basketball coach John Calipari educates consumers about the importance of physical activity in a balanced lifestyle.