BE IT NAUGHTY OR NICE, AMERICANS RETURN AND RE-GIFT AT THE HOLIDAYS

KFC® Offers the Season's Hottest Gifts in Ultimate Gamer's Instant Win Game

LOUISVILLE, KY - Return it? Re-gift it? You wouldn't dare - would you? If you're like many Americans, chances are you absolutely would. According to KFC's Holiday Gift-Giving Survey*, 68 percent of Americans said they would return gifts that they had received over the years if they knew no one would find out. Furthermore, 43 percent of Americans say they have re-gifted their holiday gifts in the past. KFC is tackling this "naughty" trend with the Ultimate Gamer's Instant Win Game, offering a chance to win the hottest gifts that won't get returned or re-gifted.

"Our survey shows that 75 percent of Americans say they don't always receive the gifts they want during the holiday season and KFC is doing something about that," said James O'Reilly, Chief Marketing Officer for KFC. "With 70 percent of Americans believing that video game systems are the hottest gifts this holiday season, KFC is going to be the hot ticket for last-minute holiday shopping. From state of the art gaming systems and flat screen TVs to our great tasting Buffalo KFC Snackers, we're continuing our tradition of making our customers happy by giving them a chance to win the gifts they'll love."

Eat, Drink Pepsi and Be Merry
Does the idea of camping out in the freezing cold just to have a chance to buy the latest gaming console give you the chills? Head into participating KFC restaurants starting December 21, and look for a 10-character numeric game code printed on 32oz. Pepsi-Cola fountain cups. Simply log onto www.ultimategamerssweeps.com and follow the instructions to register, play and win!

Five Grand Prize winners will receive two surround-sound gaming chairs, a 50" flat screen TV, a DVD/Wireless Home Theater System and the latest gaming console and controller system with two complimentary games, valued at more than $4,600! In addition, 50 First Prize winners will receive a 32" LCD TV and the latest gaming console and controller system with two complimentary games, valued at more than $2,200. Five hundred Second Prize packages will include a handheld gaming console and one complimentary game, valued at nearly $300.

'Tis the Season for Snackers
Aside from the great gaming gifts KFC is offering this holiday season, 99,000 instant winners will receive a complimentary Buffalo KFC Snacker, valued at $.99. The Buffalo KFC Snacker is part of KFC's best selling Snacker line of value-priced sandwiches, which also includes crispy, Honey BBQ and Ultimate Cheese. The Buffalo KFC Snacker features KFC's signature, 100 percent chicken breast strip dipped in an authentic Buffalo sauce and is freshly prepared with crisp lettuce and served on a warm sesame seed bun.

The Ultimate Gamer's Instant Win Game starts at 3:00 p.m. CT on December 21, 2006 and runs through 2:59 p.m. CT on February 28, 2007, or while supplies last. No purchase necessary. Visit www.ultimategamerssweeps.com or www.KFC.com for more details about the Ultimate Gamer's Instant Win Game and information on the Buffalo KFC Snacker. While at www.KFC.com, visitors can also purchase KFC gift checks -- another hot holiday shopping idea.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™ and Colonel's Crispy Strips® with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 14,000 KFC outlets in more than 80 countries and territories around the world, serving some eight million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.)

* December 2006 survey of more than 1,000 Americans, conducted by Impulse Research and KFC. For a complete study, please contact Chad Kersman: 312-988-2354.