KFC LAUNCHES DOUBLICIOUS™, A SANDWICH SO GOOD, THE BRAND THINKS EVEN THE COMPETITION WILL CRAVE IT

Kentucky Fried Chicken Offers up to 50,000 Free Sandwiches to Competitive Restaurants’ Two-Timing Employees Who Want to Taste KFC’s New Sweet & Savory Signature Sandwich

KFC, the brand that created the now world-famous Double Down, is bringing the bun back for a new sandwich – the Doublicious – and an offer that will get the attention of competing fast food chains, and their employees! KFC is so confident in the Doublicious’ one-of-a-kind sweet and savory flavor combination, they are offering free Doublicious sandwiches to the first 10 employees of a competitive fast food restaurant who visit participating KFC restaurants on July 20th – that’s up to 50,000 free sandwiches to employees who are interested in “two-timing” their employers for a free first taste.

Any employee of one of KFC’s competitor restaurants can get a free Doublicious by being one of the first ten competitor employees to visit their local KFC while wearing their work uniform on Tuesday, July 20. Two-timing employee tasters who try the Doublicious for free can also apply for Sandwich Amnesty (in the form of a KFC job application) should they lose their jobs for supporting the tasty new sandwich.

“KFC continues to generate buzz in the sandwich business by following up the Double Down with the Doublicious, a combination of sweet Hawaiian bread and savory boneless chicken,” explained Javier Benito, executive vice president of marketing and food innovation for KFC. “In fact, this combination results in a signature sandwich that is so good, we are certain that even people who work for our competitors will want to secretly switch teams to enjoy one.”

Not just Delicious, it’s Doublicious™
The new Doublicious combines a savory boneless chicken filet with a sweet Hawaiian Bread bun for a one-of-a-kind sweet and savory taste. The Original Recipe® Doublicious includes an Original Recipe filet topped with bacon, Monterey Jack cheese and Colonel’s Sauce. The Grilled Doublicious is a grilled filet topped with Monterey Jack cheese, lettuce and honey mustard BBQ sauce. The Doublicious is available at KFC restaurants coast to coast. The Doublicious Combo includes Potato Wedges and a drink for just $5 (plus tax). The sandwich can also be purchased a la carte. Prices may vary by location. For more information, visit www.KFC.com.

About KFC
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Crispy Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches including the Double Down and the Doublicious. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/kfc) and Twitter (www.twitter.com/kfc_colonel).