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July 5, 2000
MEDDLESOME TV MOM SHOWS EVERYBODY A THING OR TWO ON AGING

"Everybody Loves Raymond" Mom Seeks Super Seniors for KFC®'s Colonel's Way Award
LOUISVILLE, KY - Doris Roberts, who plays TV's most meddlesome mom Marie Barone on the hit sitcom "Everybody Loves Raymond," is proud to admit she wasn't born yesterday. The 74-year-old Emmy award-winning actress, who has made a career out of playing sassy, post-middle age characters, has taken on an old issue-old age, that is. Roberts has teamed up with KFC® for its fifth annual Colonel's Way Award competition-a nationwide search for America's most spirited seniors.
"I like that the Colonel's Way Award recognizes and pays tribute to people who refuse to let a little thing like age stand in their way," says Roberts. "I may be getting older, but I'm not about to raise a white flag and surrender anytime soon, I'm just hitting my prime!"
Roberts is not alone. While shuffleboard, early bird specials, bingo and bridge games may signify a rite of passage for some, these days many seniors are simply refusing to act their age. To celebrate this influential and-according to the U.S. Census Bureau-growing segment of the population, KFC proudly continues its annual nationwide search for seniors whose zest for life keeps them ahead of their time.
The Colonel's Way Award
The Colonel's Way Award pays tribute to Colonel Harland Sanders, who founded KFC at the age of 62 with little more than his $105 Social Security check and an incredible recipe for fried chicken. Continuing the Colonel's legacy, the Colonel's Way Award recognizes the remarkable accomplishments of individuals who, like Colonel Sanders, made pioneering achievements in their golden years.
The national winner will receive $10,000 in cash and a trip for two to the World Chicken Festival for the official Colonel's Way Award presentation. More than 250,000 people are expected to attend the 11th annual World Chicken Festival held in London, Ky. The nominator of the national winner will receive $1,000 in cash and prizes. In addition, state winners will receive $100 in cash, $50 in KFC gift certificates and a Colonel's Way Award certificate.
Nominate a Senior
To nominate an active senior, write a 250-word essay highlighting the vitality of an individual age 62 and up whose passion for life helps redefine the golden years. Essays can be submitted on-line at www.kfc.com or mailed to Colonel's Way Award, 200 East Randolph, 63rd Floor, Chicago, IL 60601. Entries must be submitted on-line or postmarked by August 20, 2000.
Contest rules are posted on-line at www.kfc.com or can be requested by mail by sending a self-addressed, stamped envelope to the Colonel's Way Award at the above address. Seniors may not nominate themselves. Winners will be notified in September 2000.
1999 Winners
Stuart Jardine, 83, a 1999 Colonel's Way Award recipient, is still breaking the unwritten rules. Jardine completed the New York and Boston marathons, carried the Olympic torch and created the "24 Hour Relay for Life" to raise money for cancer-all within what are conventionally considered one's "golden years."
For Bob Dorough, success likewise looks better with age. The 76-year-old producer, musical director, and creator of ABC's "Schoolhouse Rock" recently signed his first recording contract with a major record label.
Howard Burling earned the 1999 Colonel's Way Award by proving age is no barrier to high adventure. The 66-year-old Burling hikes, kayaks and bungee jumps, and on January 1, 2000, took to the skies for his 2,000th skydive.
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy and Colonel's Crispy Strips® chicken with homestyle sides and freshly made chicken sandwiches. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. There are nearly 10,800 KFC outlets in 91 countries around the world serving some 8 million customers each day. KFC is a subsidiary of Tricon Global Restaurants, Inc., Louisville, Ky. (NYSE: YUM)
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