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June 14, 2010
KFC ANNOUNCES RENEWED COMMITMENT TO DIVERSITY AT RAINBOW PUSH ANNUAL CONVENTION
Company Shares Plans to Grow Number of Minority Franchisees, Employees and Suppliers
LOUISVILLE, KY - Today at the Rainbow PUSH Coalition & Citizenship Education Fund annual conference, KFC announced a renewed commitment to diversity. KFC President Roger Eaton shared the company’s new commitments and outlined plans to grow the number of minority franchisees, employees and suppliers in its system and the plans to increase marketing dollars spent with minority-owned agencies.
“At KFC, we are very proud of our diversity track record and the progress we’ve made over the years, but we realize there is more we can do,” said Roger Eaton, KFC president.
Specifically, the company has committed to the following:
- Hiring a Diversity Director whose sole responsibility will be to ensure the new targets are met
- Creating more business and employment opportunities for minorities by increasing the number of franchise minority-owned restaurants by 33% by the year 2016
- Establishing a minority capital program that will facilitate access to capital and recruit and aid prospective minority franchisees, with a particular emphasis on African American and Hispanic business owners
- Growing employee diversity by increasing minority representation at the Director level and above by 25% by the year 2016
- Partnering with minority-owned marketing firms to develop marketing plans to best reach minority customers and to purchase up to 10% of KFC’s national media funds
- Achieving 10% minority and women supplier purchasing by the end of this year and to increase that to 12.5% over the next five years
“We greatly appreciate the collaboration over the last several months with the Rainbow PUSH Coalition in helping us strengthen our diversity strategy and initiatives. The action we’ve already taken toward our diversity goals is exciting and we look forward to the progress we expect to make over the next several years,” added Eaton.
About KFC
KFC Corporation, based in Louisville, Ky., is the world’s most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy™, Kentucky Grilled Chicken® and Original Recipe Strips with home-style sides, Honey BBQ Wings, and freshly made chicken sandwiches. There are more than 15,000 KFC outlets in 109 countries and territories around the world serving some 12 million customers each day. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com.
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