KFC News

SELLING A COLONEL SANDERS WEATHERVANE TO FEED THE HUNGRY: THOUSANDS OF DOLLARS RAISED IN KFC “RECIPE FOR HOPE” AUCTION

Customers Can Donate at KFC Restaurants through November 10 to Support the World Food Programme

Colonel Sanders Weathervane LOUISVILLE, Ky., November 7, 2013 — Unique historical artifacts from Colonel Sanders’ personal collection, ranging from a 1960’s-era Colonel Sanders-shaped weathervane to a medallion presented to the Colonel by President Nixon, were recently auctioned by KFC to raise money to feed the hungry. A total of 17 historically significant items, also including a plaque that was presented to the Colonel by the Boy Scouts of America in 1976, were auctioned by Texas-based Heritage Auctions.

The auction, which ended Oct. 28, raised nearly $5,000 to benefit Feeding America, the nation’s leading hunger relief organization, and the World Food Programme (WFP), the world’s largest humanitarian agency fighting hunger. The money raised alone from the weathervane, purchased for over $1,000, and the Boy Scout plaque, purchased for over $500, will provide more than 6,000 meals to hungry women and children.

Additionally, in thousands of restaurants across the country, KFC customers are doing their part to fight hunger by donating a dollar to support KFC’s “Recipe for Hope”campaign that benefits WFP. To date, more than $1 million has been raised and donations are being accepted at participating KFC restaurants through Sunday, Nov. 10. In 2012, more than $1.8 million was donated to WFP, and since 2007, KFC restaurants in the United States have raised more than $8.5 million to fight hunger.

“We are very happy with the results of our “Recipe for Hope” charity auction— we not only raised funds, but we also raised awareness for KFC’s annual World Hunger Relief program,” said John Cywinski, President of KFC U.S. “Those who won these storied artifacts not only now own pieces of American history, but more importantly are honoring Colonel Sanders’ commitment to others by giving back— just like he did. Every dollar raised through the auction can feed four hungry children for a day.”

While the “Recipe For Hope” auction has concluded, KFC customers can still join the fight against hunger by making a donation at a participating KFC restaurant. With less than a week remaining in the campaign, several KFC restaurants have each raised more than $4,000 through their local “Recipe for Hope” fundraising efforts. The KFC restaurants in East Wareham, Mass., and Powhatan, Va., are vying for top fundraising honors, each having already raised more than $5,600!

Since 2007, KFC has participated in Yum! Brands’ nationally-recognized annual World Hunger Relief campaign supporting the World Food Programme and other hunger relief agencies. To date, KFC and Yum! Brands’ World Hunger Relief campaign has raised $150 million for the World Food Programme and other organizations, which has provided nearly 600 million meals to those in need across the globe.

For more information on helping KFC feed the hungry, please visit www.hungertohope.com.

About World Food Programme (WFP)
For approximately one dollar a day, WFP can provide a meal to four children through its global school meals program. All funds raised in the US will be donated to WFP USA, a 501(c)(3) US charity, which supports the programs of WFP. For more information about WFP USA, visit www.wfpusa.org/about. All funds donated by customers during World Hunger Relief will directly support the greatest needs of WFP’s food assistance programs in vulnerable communities around the world. WFP does not endorse any product or services.

About Feeding America
Feeding America is a nationwide network of more than 200 food banks that leads the fight against hunger in the United States. Together, we provide food to more than 37 million people through 61,000 food pantries, soup kitchens, and shelters in communities across America. Feeding America also supports programs that improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. Individuals, charities, businesses and government all have a role in ending hunger. Donate. Volunteer. Advocate. Educate. Together we can solve hunger. Visit http://www.feedingamerica.org/. Find us on Facebook at www.facebook.com/FeedingAmerica or follow us on Twitter at www.twitter.com/FeedingAmerica.

About KFC
KFC Corporation, based in Louisville, Ky., is the world's most popular chicken restaurant chain specializing in Original Recipe®, Extra Crispy, Kentucky Grilled Chicken®, Extra Crispy Strips and Original Recipe® Boneless, with home-style sides, Hot Wings, and freshly made chicken sandwiches. There are more than 17,000 KFC outlets in more than 115 countries and territories around the world. Each week, more than 13 million people visit a KFC restaurant in the United States. KFC Corporation is a subsidiary of Yum! Brands, Inc., Louisville, Ky. (NYSE: YUM.) For more information, visit www.kfc.com. Follow KFC on Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc).