"CLASSIC, MAN!" ONE LUCKY FAN WILL WIN A 1970 DODGE CHARGER IN THE KFC "BRING BACK A CLASSIC" PHOTO CONTEST
Classic Car Used in KFC's Popular Chunky Chicken Pot Pie Commercial is Focus of Contest
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LOUISVILLE, KY - - It's not every day that car buffs get a chance to own a true classic, but thanks to KFC, that day will soon arrive. The brand's current commercial focuses on a classic menu item, the Chunky Chicken Pot Pie, and it features a classic car, a beautiful, bright red 1970 Dodge Charger R/T. Now, one lucky fan will have a chance to win that very car in KFC's "Bring Back a Classic" photo contest.
To be eligible to win, fans should visit KFC's Facebook page (www.facebook.com/KFC) and upload a classic "old school" photo. (While on the KFC Facebook page, click on the "Bring Back a Classic" ap to learn more about how to upload your photo.) It can be a true classic picture from the 1970s or one that is simply inspired by that memorable decade. Once a photo is uploaded, it will automatically post to the user's Facebook page and will also be forwarded to KFC. The winning photo will be selected based on creativity, originality and consistency with the KFC brand image.
Online fans have been raving about the car since the commercial began airing in late February. "The Pot Pies are delicious, but my nod goes to the Dodge Charger," wrote one Facebook fan. "I wish I had my Charger back from the 70s," wrote another. And one YouTube commenter recognized the car, and even the look of the dudes in the commercial: "I had the exact same Dodge Charger, mustache and sideburns back in the day." Another added, "Man, that's one sexy 1970 Charger!"
"There are lots of 'classics' in our current commercial, from the Chunky Chicken Pot Pie and the Dodge Charger to the dudes' sunglasses and sideburns," said Jason Marker, Chief Marketing Officer for KFC. "Now, one lucky fan is going to own the very car that has been creating all this online buzz. And no matter what the decade, anyone would look cool pulling up to the KFC drive-thru in that classic ride."
For some classic inspiration before you post your photo, pick up a Chunky Chicken Pot Pie from KFC. It's the brand's signature recipe, freshly baked and loaded with KFC's famous chicken and diced vegetables and covered with a flaky, buttery crust. For a limited time, you can enjoy one for just $3.99 plus tax. (Pricing and participation may vary by location.)
The "Bring Back a Classic" Photo Contest will run through April 1, 2012, and a winner will be announced on or after April 15, 2012.
No purchase or payment is necessary to enter or win. Facebook account required. Contest available through 4/1/12. Official Rules available above. Legal residents of the 48 contiguous United States and the District of Columbia who are 18 or older are eligible. Not valid in Alaska, Hawaii, or outside the United States. Void where prohibited. Sponsor: KFC Corporation. Chrysler Group LLC is not a sponsor of the contest.