TRADING ONE "BUCKET" FOR ANOTHER: BROADCASTING LEGEND BILLY PACKER TIPS OFF KFC'S ANNUAL WORLD HUNGER RELIEF EFFORT
Donations at Local KFCs Go Directly to Fight Hunger Worldwide
LOUISVILLE, KY – It's a slam dunk for the fight against world hunger. Former sportscaster and broadcasting legend Billy Packer helped "tip off" KFC's World Hunger Relief Campaign at a local fundraiser in Charlotte, N.C. last week. The event, which featured an autograph and photo session with Packer and other celebrities, is one of many planned at KFC restaurants around the world, each with the goal of raising money to feed the hungry.
Through November 20, 2011, consumers coast to coast are encouraged to make a donation at participating KFC® restaurants (no purchase necessary). Every dollar raised will go directly to fighting hunger around the world.
The world's largest chicken restaurant chain has been a part of Yum! Brands' annual campaign since 2007, with a goal of raising awareness, volunteerism and funds for the United Nation's World Food Programme (WFP) and other hunger relief agencies. The effort spans 110 countries, 38,000 KFC, Pizza Hut and Taco Bell restaurants and over one million employees.
"Ensuring that everyone has the opportunity to have a good meal each day has been a big part of our mission since the launch of World Hunger Relief in 2007," said KFC General Manager John Cywinski. "Knowing that nearly one billion people around the world go hungry daily is unacceptable, and we're proud to be involved in this global effort to move people from hunger to hope."
Since the partnership kicked off four years ago, more than one million Yum! Brands employees, franchisees and their families have volunteered more than 21 million hours to aid hunger relief efforts in communities worldwide. Nearly $85 million has been raised for WFP and other hunger relief organizations at KFC and other Yum! Brands restaurants around the world.
"I have some experience with 'buckets' on the basketball court and I'm thrilled to help KFC tip off its buckets of support for World Hunger Relief here in Charlotte," said Packer "Donating just one dollar at a local KFC restaurant can provide four meals to feed hungry children."
For more information about Yum Brands' and KFC's commitment to World Hunger Relief or to make a donation, visit www.fromhungertohope.com.