EVERYTHING'S BETTER WITH BACON: KENTUCKY FRIED CHICKEN® ADDS SIZZLING SIXTH LAYER TO ITS ALREADY FAMOUS BOWLS
KFC Celebrates Fifth Anniversary of Famous Bowls with new Cheesy Bacon Bowl; Awards One Fan who Tweets about New Menu Item a Year's Worth of KFC
LOUISVILLE, KY – Bring on the bacon: KFC, the world's most popular chicken restaurant chain, has added a new layer to its KFC Famous Bowls®, giving bacon lovers a reason to go hog wild for the fan-favorite menu item now topped with smoky bacon goodness and priced at only $3.99.
KFC's new Cheesy Bacon Bowls feature a generous serving of creamy mashed potatoes, layered with sweet kernel corn and loaded with bite-sized pieces of crispy Popcorn Chicken. The entire bowl is drizzled with signature home-style gravy and topped off with a shredded three-cheese blend – and now, a layer of crispy bacon.
"Five years ago we unveiled our KFC Famous Bowls to great consumer fanfare. The menu item was even named the Most Memorable New Product Launch of 2006 ," said KFC Chief Marketing Officer Barry Westrum. "Since then, they've been a consistent fan favorite. And to honor the fifth anniversary, we've added an amazing new layer of bacon, creating the Cheesy Bacon Bowl."
"Bring Home the Bacon" Twitter Giveaway
KFC wants to know what America thinks of its new Cheesy Bacon Bowls. The chain will pick one consumer who follows @kfc and tweets about the new savory layer of KFC's Famous Bowls using the hashtag #BaconBowls to win a year's worth of Cheesy Bacon Bowls and other KFC favorites.
Tweets will be reviewed between October 18 and October 28 and judged based on originality, creativity and adherence to brand relevance and bacon theme. Complete rules available at KFC.com.
KFC's Cheesy Bacon Bowls – Six Reasons to be Famous
KFC's Cheesy Bacon Bowls offer six layers of famous KFC flavors for a portable, complete meal-on-the-go. In addition to the new Cheesy Bacon Bowls, KFC also offers the traditional Mashed Potato Bowl (all the ingredients of the Cheesy Bacon Bowl, except bacon).
Cheesy Bacon Bowls are available for $3.99 for a limited time at participating KFC® restaurants. (Prices may vary. Tax extra.) Visit www.kfc.com for more information on KFC's new Cheesy Bacon Bowls.