HE'S NO CHICKEN: KFC COLONEL TO MAKE AN "EXTREME" LUNCH DELIVERY 38 STORIES ABOVE THE CHICAGO RIVER
After Soliciting Suggestions via Social Media, KFC® Colonel to Deliver $5 Everyday Meals to Skyscraper Window Washers at "High" Noon Today in the Windy City
CHICAGO, IL – Bringing new meaning to "haute cuisine," KFC will give lunch an extreme makeover by dispatching its KFC Colonel to personally deliver new $5 Everyday Meals to window washers working nearly 40 stories up at Chicago's "River Bend" building. At noon today, the KFC Colonel will strap on a harness and descend 38 floors with food in tow, demonstrating KFC's commitment to taking lunchtime meals to all new heights.
To launch the everyday lunch value, Kentucky Fried Chicken asked America via its social media channels to name folks in need of a "So Good" extreme lunch delivery. After sorting through more than 100 "out-of-the-bucket" occupations (including working at Area 51, changing the lights that top water towers and skyscrapers and trimming trees), the chain decided to literally send its KFC Colonel up in the air to bring lunch to one of America's most extreme occupations – high rise window washers.
"With the introduction of our $5 Everyday Meals, we're encouraging America to go above and beyond a simple sub for $5 and reward themselves with a real meal deal everyday of the week," said Barry Westrum, chief marketing officer for KFC. "And, what better way to highlight the tremendous value of these $5 box meals than with an extreme lunch delivery to a location nominated by our fans?"
Residents of Chicago's River Bend building, employees of neighboring skyscrapers and passersby will be able to view the KFC Colonel in his iconic white suit on scaffolding high above the city streets as the world's most popular chicken restaurant chain demonstrates once again it is willing to go to any length to serve its customers.
An Everyday Value, for just $5
KFC's $5 Everyday Meals feature five options for a delicious lunch value. Consumers can choose two pieces of Original Recipe®, Extra Crispy™ or Kentucky Grilled Chicken®, an Original Recipe Boneless Filet, a Doublicious™ chicken sandwich or three Extra Crispy Strips – each served with your choice of side, a buttermilk biscuit and medium soft drink for only $5 (plus tax). The offer is available at participating KFC restaurants coast-to-coast. (Offer available for a limited time at participating KFC® restaurants. Prices may vary. Tax extra. Extra charge for breast piece substitution.)