BUCKETS OF HOLIDAY CHEER: KFC DISPATCHES SECRET SANTA/COLONEL TO DELIVER MORE THAN $20,000 IN PRIZES TO ONE “SO GOOD” CITY
KFC Crowdsources City that Deserves a Taste of Joy on Darkest Day of the Year
LOUISVILLE, KY - Good things really do come in small packages. To promote KFC’s Festive Feast, a 12-piece meal designed to save time during the busy holiday season, the chain is asking fans to explain why their hometown deserves a holiday season visit from KFC’s “So Good” Secret Santa/Colonel, who will hide miniature prize-filled KFC buckets throughout the selected city.
On December 21, the shortest and darkest day of the year, the crowdsourced winning city will wake to find mini versions of KFC’s iconic buckets hidden by the “So Good” Secret Santa – a Colonel Sanders lookalike who has added some Santa apparel to his trademark white suit. Each bucket will hold cash gift cards of varying amounts and gift checks for KFC food, such as KFC Festive Feasts, ultimately rewarding city residents who find them with more than $20,000 in monetary prizes and holiday meals. Earlier this month, the Colonel visited Santa Claus, Ind. for a day of Secret Santa training, donning a red hat and doling out prizes in preparation for December 21.
“In the spirit of Colonel Sanders’ generous legacy, KFC will be making the holidays a little more festive for one city that needs it,” said John Cywinski, Chief Marketing and Food Innovation Officer for KFC. “Those who remember the Colonel know that bringing joy to people coast-to-coast was one of his favorite things to do – and it’s something that we aim to do not only for the holidays, but year-round.”
KFC fans can nominate their city by emailing KFCSoGoodHoliday@gmail.com and explaining why their city is in need of a “So Good” holiday. To join the conversation about which city is most in need of a “So Good” holiday and be one of the first to find out which city has earned one, fans can visit KFC’s Facebook (www.facebook.com/KFC) and Twitter (www.twitter.com/kfc) pages.
The brand will announce the winning city via its social media channels on the morning of December 21.
For full rules, visit www.kfc.com.
Spreading Holiday Cheer, Bucket by Bucket
KFC’s Festive Feast is an abundant family meal complete with 12 juicy pieces of Original Recipe or Kentucky Grilled chicken, three home-style sides and six buttermilk biscuits for only $19.99 plus tax. (Prices may vary by location; extra charge for breast piece substitutions.)
For more information on KFC’s “So Good” holiday giveaway and Festive Feast meals, visit www.KFC.com.